How the knitter got her groove back – the story of ‘Mohair Magic Gift packs’
For a while now, I have noted that many knitters were sharing their love of the craft with me, but had lost their ‘mojo’. Then there were those knitters that were not confident enough to try our new and wacky yarns. The no-mojo vibe I was seeing, left me wondering how we could get them back ‘to their needles’ and to try the variety of yarns in a non-threatening way! And so, the idea of creating a kit or pack to help them to get their groove back, was born.
We played around with various textures, colours and ball sizes in order to knit a simple pattern – BUT the result had to be a ‘WOW… did I just knit that??’ We tested them on a few friends who had lost the spark in their relationship with their needles, and some that were simply nervous of experimenting with textured and wacky yarns. Well, before we knew it, they were asking for more in this colour and that colour – PLEASE! The feedback was unanimous… they were (and are) addicted!
So, we finalised the concept of a kit /pack and got cracking. Suddenly, we had 20 different colourways to choose from and 3 different patterns to knit! WOW! WHAT A KNITTING FEAST THIS TURNED OUT TO BE!
Our next challenge was how to take these packs to market. Someone suggested turning this into a gift box which sounded like a fabulous idea. However, finding a box that allowed one to see inside proved to be the most difficult part of packaging this idea. As we export most of our products, these boxes had to be ‘travel-friendly’ and easy to stack on shelves in crafting stores…
We eventually found a supplier that was kind enough to customise the box for us – at a price of course – and this is where we ended up! Woohoo!
We have called these gift boxes ‘Mohair Magic Gift packs’ because they are exactly that…
They can be a gift to anyone who loves their needles –
- for yourself – well, because you deserve it
- for someone who just loves knitting
- for novice knitters who really want to learn
- for someone that needs their mojo and their needles back
- for the cautious, who just want to dip their toes into the well of our wonderfully wacky yarns
Each box contains 12 balls of:
- 9 x 20g brushed or boucle mohair
- 1 x 20g bead yarn
- 1 x 20g ribbon yarn
- 1 x 30g chunky spun mohair
- 3 x easy patterns – a poncho, a shawl and a scarf
I can hear you – ‘Take my money already! How can I buy one of these magical mojo-restoring boxes?’
These are currently available from various retail outlets in South Africa and Finland or contact us and we can direct you to the closest supplier.
T: +27 466751090 (sometimes our landline is out of order, so try the mobile number
Watch this SPACE for the next generation of Mohair Gift Packs along with new and exciting items to make!